Made by parents, for parents... and their minis
We grew up in the great outdoors – and we want this new generation to do the same. Australia is blessed with natural wonders and a gorgeous coastline… we don’t want young families to miss out. But when we went looking for baby outdoor lifestyle products that were simple, practical, and stylish… we couldn’t find any. So we created some ourselves.
Get outdoors
Look back at your most cherished childhood memories. How many were outdoors? A swim at the beach… a stroll through the garden… a picnic at the park… the minis of today deserve the same experience, free from distractions and screens. That way, they can get down to creating some cherished memories of their own!
Live practical
Despite best-laid plans, it’s not always easy to get your mini outdoors. As parents, we know young children are a handful (especially once they start to crawl). That’s why our products are designed with practicality and ease of use in mind. We empower young families to get outside - and stay out there long enough to enjoy it.
Look stylish
Australia is beautiful. Is it too much to ask that we look beautiful in it? We don’t think so! We team up with emerging local designers, to create playful and unique designs that reflect the joy of childhood. By bringing aesthetics and practicality together, your little one can look adorable on all their adventures – so you can capture family photos you’ll cherish forever!
Use ‘mini-proof’
Babies are cute. But let’s face it… they’re also messy. And when you take them on an outdoor escapade, things can get even messier. Which is exactly why our products are crafted to the highest quality standards. They’re built to withstand the destructive forces of both nature and childhood!
